At Aikalpa, an AI-driven healthcare startup, I had the opportunity to shape their visual identity and product design during a pivotal stage of their journey. It was a project that combined creativity, strategy, and an appreciation for the transformative power of technology in healthcare.

My Role

In my role at Aikalpa, I worked on several key design elements:

• Landing Page Design: I created a landing page that was not only visually appealing but also effectively communicated Aikalpa’s mission and solutions. The goal was to provide clarity and inspire confidence in their cutting-edge technology.

• Logo Design: Developing a logo that encapsulated Aikalpa’s vision for AI in healthcare was a rewarding challenge. The result was a modern and memorable design that served as the cornerstone of their brand identity.

• Product Suite Design: I worked on designing a suite of products that aligned with their focus on healthcare innovation. My approach ensured that the user experience was intuitive and accessible while highlighting the sophistication of their AI-driven solutions.

The Challenge

Designing for a startup in the healthcare and AI space meant navigating a unique intersection of tech-forward innovation and user trust. Every design decision had to balance futuristic aspirations with the reliability and warmth required in the healthcare sector.

The Impact

My work at Aikalpa contributed to a cohesive brand and product experience, laying the foundation for their growth as a trusted name in AI healthcare. It was an opportunity to bring their vision to life through thoughtful, user-focused design.

Key Takeaways

Collaborating with Aikalpa reinforced the importance of aligning design with a brand’s mission. It also highlighted the role of good design in making complex technology approachable and impactful. It was a fulfilling experience to contribute to a project aimed at revolutionizing healthcare.