I collaborated with Avari, an innovative platform powered by diffusion-based AI technology that generates stunning, personalized photos. My role was twofold: designing their mobile app and helping them strategize their branding to align with their cutting-edge technology and audience expectations.
My Role
Mobile App Design:
I designed a sleek and intuitive interface for Avari’s mobile app, ensuring the user experience was as dynamic and engaging as the AI-generated photos themselves. The design focused on:Showcasing avatars and their creative themes in a visually appealing layout.
Simplifying navigation and interactivity to make the app user-friendly for all audiences.
Creating a modern, minimalist aesthetic that matched Avari’s high-tech personality.
Brand Strategy:
I collaborated with the team to shape Avari’s brand identity, aligning it with their innovative mission. Key contributions included:Defining a brand tone that balanced technological sophistication with creativity.
Developing visual elements that resonated with their target audience, including logo refinement and a cohesive color palette.
Strategizing communication touchpoints to build a memorable and consistent brand presence.
The Challenge
The main challenge was translating the complexity of Avari’s AI diffusion technology into an experience that felt approachable and inspiring for users. The app and branding had to convey both innovation and accessibility to resonate with a wide audience.
The Impact
The mobile app and refined branding helped Avari position itself as a leader in the AI photo generation space. The app offered users an immersive, seamless experience, while the cohesive branding enhanced Avari’s recognition and appeal in the highly competitive AI market.
Key Takeaways
Working with Avari was an incredible opportunity to blend technical design with strategic branding. It reinforced the importance of creating user-first experiences and translating complex ideas into visually compelling, accessible designs.
