Shelbees, a content marketing agency with a strong brand but an outdated online presence, brought me on board to give their website a much-needed refresh. The goal? To create a modern, visually engaging landing page that aligned seamlessly with their branding and communicated their expertise effectively.

My Role

In this project, I focused on:

• Redesigning the Landing Page: I crafted a fresh, user-friendly landing page that showcased Shelbees’ services and personality. The design was tailored to their brand’s tone—professional yet approachable.

• Aligning with Brand Identity: The new website harmonized with their existing branding, ensuring consistency across all touchpoints while giving their online presence a contemporary edge.

The Challenge

The main challenge was modernizing the website while staying true to Shelbees’ established identity. I needed to strike the right balance between creative innovation and maintaining the familiarity that their clients and audience recognized.

The Impact

The redesigned website breathed new life into Shelbees’ digital presence. It provided a sleek, intuitive platform that not only resonated with their audience but also positioned them as a forward-thinking player in the competitive content marketing space.

Key Takeaways

Working with Shelbees reinforced the importance of blending creativity with strategic branding. It was a rewarding experience to help a client transform their online presence and better connect with their audience.